We all have clients who want better skin but skip a critical step in their skin care routine - exfoliation. They either lack the knowledge or the energy at the end of the day to exfoliate their skin. Isnʼt it enough to just wash off our makeup?
Exfoliation is actually a very important step in attaining good skin. And here are a few reason you can share with your clients.
1. Refine the texture and tone of the skin. Exfoliation removes the dead skin on the surface and evens the texture for smoother, softer, more even-toned skin.
2. Help clear skin and reduce breakouts. Exfoliation clears build up in the pores which can minimize breakouts. Clients with active breakouts or acne, may need to avoid physical scrubs. They can still exfoliate with topical actives that help slough off the dead skin build up on our skin.
3. Improve penetration of skincare products. Removing the buildup of dead skin cells allows the products you are using to penetrate more evenly and deeply.
If those reasons arenʼt good enough - thereʼs always the anti-aging card. Enhancing the tone, texture and clarity of our skin will reveal younger, healthier looking skin.
What can you offer your clients?
Physical exfoliants, also known as scrubs. These are products that have physical particles to exfoliate the skin. Bernard Cassiere has two physical scrubs you can recommend to your clients. Micro-peeling and the Cocoa Beans Peeling.
Micro-peeling - With its soft cleaning base and superfine, polishing micro-granules, it refines the skin and eliminates dead cells, leaving the skin smooth and refined.
Cocoa Beans Peeling - This scrub is rich in cocoa bean powder that has been finely calibrated for a soft exfoliation and designed to rejuvenate the skin, making it smooth and radiant. Cocoa extract, rich in anti-free radical and antioxidant polyphenols, and cocoa butter were added to help your skin regain comfort and youthful appearance. Sweet almond oil has been selected to nourish and soften the skin.
Chemical exfoliants rely on enzymes or acids to eliminate dead skin cells. Bernard Cassiere has the Deep Pore Cleanser, Bilberry Peeling (for sensitive skin), Purity Clarifying Mask (2 in 1).
Deep Pore Cleanser - With its creamy and foaming texture, the soft cleanser gently eliminates all impurities and make up without drying out the skin. It contains cornflower aromatics that provide astringent and softening properties. Designed for daily use, morning and evening.
Bilberry Peeling - This Bilberry gentle peeling softly removes impurities and dead cells without granules leaving the skin clean, fresh and comfortable. This creamy peeling offers all skin types, even sensitive skins, a radiant complexion without irritation thanks to a mild enzymatic complex and White tea extract. An extract of Nordic berry also provides soothing and comforting properties.
Purity Clarifying Mask - This 2 in 1 product both exfoliates and purifies at the same time... deep cleansing the skin and reducing excess sebum while healing imperfections. For a maximum efficiency, Bernard Cassière has integrated in this formula a cocktail of purifying active ingredients Chilean wild mint – Lemon*, Java tea**, a complex of white clay (kaolin) and antibacterial agents (zinc-titanium oxides) for their purifying and absorbent properties. AHAʼs and BHAʼs have also been added for a gentle exfoliation and an instantaneous “new skin effect”!
Which type of exfoliant you choose will depend on your clients skin. Some clients can use both and will benefit from alternating between the two. Even though exfoliation is one more step in our skin care routine, it only needs to be done once to twice a week.