Boost your beauty business this Black Friday! Learn how to plan gift card promotions, retail bundles, and service packages to attract clients, increase sales, and create VIP experiences. Black Friday isn’t just for TVs and gadgets, beauty and wellness spending is on the rise. Over 60% of consumer...

Microneedling is one of the most buzzed-about treatments in professional skincare. From softening fine lines to improving texture, it’s often praised as a powerful way to stimulate collagen. But here’s the truth: microneedling can either help rebuild the skin or quietly break it down. And as esth...

If you’re a beauty professional who loves providing treatments but hates retailing, you're not alone. In fact, it's one of the most common things we hear when mentoring estheticians and spa pros: “I just want to give great service. I feel pushy when I talk about products. I don’t want my clients ...

As skin care professionals, the ability to recognize and treat pre-acne skin is one of the most valuable tools we can offer our clients. Acne doesn't develop overnight, it often begins with subtle, early changes beneath the skin's surface. The more skilled we become at identifying these early ind...

In the evolving world of beauty and wellness, professionals are constantly seeking effective techniques that deliver lasting results while supporting overall health. One such technique gaining well-deserved attention is lymphatic drainage—a gentle, intentional method that stimulates the body’s na...

Though often used interchangeably, Epsom salt and Dead Sea salt have very different origins, compositions, and benefits.   Epsom Salt Epsom salts are not technically salt at all—they’re a crystallized mineral made of magnesium sulphate, with no sodium chloride (table salt). Known for easing muscl...