Boost your beauty business this Black Friday! Learn how to plan gift card promotions, retail bundles, and service packages to attract clients, increase sales, and create VIP experiences.
Black Friday isn’t just for TVs and gadgets, beauty and wellness spending is on the rise. Over 60% of consumers start looking for deals as early as October, making it the perfect time for estheticians and spa professionals to plan strategic promotions.
Bonus Gift Cards
Offer gift cards with perks: buy a $100 card, get a $25 bonus, or reward loyal clients for services booked in October or November. Plan carefully, as gift cards are often redeemed in the months following.
Retail Bundles
Create unique holiday gift sets from top-selling products or distributor promotions. Bundles give clients early gift options, create scarcity, and add exclusivity. Pair retail with services for extra value.
Service and Package Deals
Offer tiered packages for different client levels:
- Entry-level deals for new clients
- Mid-tier deals for regulars
- VIP packages with luxurious add-ons
Contests and Draws
Encourage participation with service-based draws. Every visit in November earns entries for gift cards or bonus bundles on Black Friday, increasing engagement and excitement.
Smart Discounts
Consumers expect at least a 30% discount for Black Friday. Use distributor deals to maximize impact without hurting margins.
Plan Your Rollout
Start early for maximum results:
- 4 weeks out: Tease promotions and build VIP waitlists.
- 3 weeks out: Share options and educate clients about packages.
- 2 weeks out: Offer early VIP access before public release.
- 1 week out: Increase visibility with social media, email, and in-studio reminders.
- Black Friday & weekend: Keep momentum, extend popular deals, and encourage sharing.
Track and Improve
Review results to understand which promotions worked best. Track sales, engagement, and client response to refine future campaigns.
Key Takeaways
- Plan ahead: strategic preparation beats last-minute scrambling.
- Offer value, not just discounts—gift cards, bundles, and packages work best.
- Make it easy for clients to purchase, online or in-studio.
- Track results for smarter campaigns next year.
Black Friday success in beauty is about planning, enticing offers, and creating VIP experiences that keep clients coming back year after year.
For more tips and insights, check out our full Beauty Babble episode!
